The brand's aesthetic is feminine, minimalist, and characterized by understated elegance.

Signature elements include:

• Clean silhouettes

• Minimal stitching

• Raw/open edges

• A strong emphasis on comfort, cut, and wearability

Many fabrics are sourced from Italy, while design takes place in Germany and production is done within Europe.

This is not fast fashion — it's more premium/luxury ready-to-wear.