SoAllure is a "Made in Italy" brand launched in 2009 as a result of Sonia Maccaferri's creativity and experience in the fashion industry. The "So" part of the brand's name is dedicated to her, followed by the word "Allure", that perfectly describes the brand's idea of elegance and charm and evokes that French "je ne sais quoi" that makes a woman special. Although very little time has passed since it was founded, SoAllure is growing steadily, becoming a company with a significant presence in the Italian market.

The headquarter is located in Bologna, inside Centergross. Here, there is a 2000-square-metre showroom flooded with light and beauty. On one of the walls is the meaning of the French word "Allure".